About Deida

Prior to her 17 years as an A­list Hollywood make­up artist, Deida Massey worked as a paralegal for the Public Guardian’s Office of Chicago’s Cook County advocating for abused and neglected children. During her time there, she saw a tremendous need to help teenagers with issues of self­worth and esteem­ specifically teen girls.

Moonlighting as a makeup artist at night and on the weekends, didn’t take her long to trade in her cushy nine­to­five job for a more rewarding career in makeup artistry. With her passion in one hand and purpose in her heart, Deida took a leap of faith in 2002 and headed to Los Angeles, CA. While living in LA, Deida quickly ascended to become one of the most sought after makeup artists in town working on numerous commercials, music videos, TV productions, editorials, personal appearances and fashion shows including the prestigious Mercedes Benz Fashion Week in NYC. She was also one of nine artists selected to work as a celebrity makeup artist on Oprah Winfrey’s Legends Ball Weekend in 2005.
Deida Massey

Although her love for makeup led her to the City of Angels, Deida remained focused on the inner call to mentor young girls. In 2004, she followed that voice and started Reel Beauty, Inc.

Today Deida Massey is the Founder of Reel Beauty, Inc­ a 501 (c)(3) organization that assists at risk urban girls. “We teach them to value themselves and empower them with self­worth, self­esteem and self­confidence so they will be productive citizens within their environment. We do that by offering 14 activity based workshops designed to help these young women resolve the problems they struggle with day to day.”

Deida realized how detrimental the messages in today’s music, culture and media portrayal were. “I wanted to do something to combat all the negativity.” Reel Beauty’s mission not only made inner city girls feel beautiful inside and more self­assured, but also equipped them with tools to help them succeed in life.

With purpose in her heart and passion in her hands, Deida is fearless, ambitious and changing the game. To date she has worked as an additional makeup artist on many TV productions (Empire, Betrayal, Shameless, CPD, Chicago Fire and Chicago MED) she has worked on three motion picture films: Divergent, Transformers 4 and Spike Lee controversial film Chi­raq. Recently, Deida was the key­makeup artist on “The Chicago Project” Executive Produced by Common. Namedropping on some of the famous faces she has touched include:

Juanita Vanoy Jordan, Michael Jordan, Shaunie O’Neil, KeKe Palmer, The View’s Sherri Shepherd, Gospel duo Mary Mary, Tichina Arnold, Lisa Raye, Letoya Luckett, Olympic Gold Medalist Sanya Richards‐Ross, Author and Writer Terri McMillian, The Late Dr. Maya Angelou, Keisha Whitaker, Michelle Williams, Kelly Rowland, Common, Ludacris, Bow Wow, The Roots, DMX and Michael Jai White to name a few.

5 things to know about Deida

Favorite Celebrity Deida has worked with: Sherri Shepard, she’s empowering and bold, we have so much fun on set!

She’s  a CEO!: CEO of Non For Profit Reel Beauty, which Provides proven self-esteem workshops that will assist young women to become productive citizens within their environment as they re-discover their beauty inside and out.

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Deida's Passion

Her Non-For-Profit aiming to help young women across the world.

Deida has set up Reel Beauty, Inc a Non-For-Profit to help at risk inner-city girls learn the importance of self-worth, self-esteem and self-confidence. Our teenage girls are experiencing identity issues through peer pressure and societal perceptions which allow girls to become vulnerable to their environment.

To find out more about the Foundation and the different ways you can support Reel Beauty please click here.