Prior to her 17 years as an A­list Hollywood make­up artist, Deida Massey worked as a paralegal for the Public Guardian’s Office of Chicago’s Cook County advocating for abused and neglected children. During her time there, she saw a tremendous need to help teenagers with issues of self­worth and esteem­ specifically teen girls. Today Deida Massey is the Founder of Reel Beauty, Inc­ a 501 (c)(3) organization that assists at risk urban girls. “We teach them to value themselves and empower them with self­worth, self­esteem and self­confidence so they will be productive citizens within their environment. We do that by offering 14 activity based workshops designed to help these young women resolve the problems they struggle with day to day.”
Deida realized how detrimental the messages in today’s music, culture and media portrayal were. “I wanted to do something to combat all the negativity.” Reel Beauty’s mission not only made inner city girls feel beautiful inside and more self­assured, but also equipped them with tools to help them succeed in
life.
With purpose in her heart and passion in her hands, Deida is fearless, ambitious and changing the game. To date she has worked as an additional makeup artist on many TV productions (Empire, Betrayal, Shameless, CPD, Chicago Fire and Chicago MED) she has worked on three motion picture films: Divergent, Transformers 4 and Spike Lee controversial film Chi­raq. Recently, Deida was the key­makeup artist on “The Chicago Project” Executive Produced by Common.